Ericsson launched the Ericsson Multimedia Communication Suite (MCS) - bringing to consumers popular services they already enjoy on the Internet in a new and enhanced mobile way. The intuitive user interface will be integrated into selected new Sony Ericsson devices such as the W760.
With the Ericsson MCS, mobile operators will be able to offer their customers a suite of attractive services. Consumers will be able to access new and existing services from the address book - with an interface including rich presence functionality such as avatars, photos and personal free text. The solution also keeps track of friends and their applications so consumers will always see who is available for different applications. The user has full control over what type of information is available.
The Internet has evolved from being mainly information and content oriented to becoming more communication and people related. Through extensive consumer research done by Ericsson ConsumerLab in Europe, Asia and USA, there are clear signs that communication services on the Internet, like communities, blogs, instant messaging etc, are also demanded in a mobile context. Our study shows that enriched communication services like chat, sending files and presence on the mobile phone, are of very great interest to consumers.
The intuitive user interface integrates new MCS applications such as chat and file transfer smoothly with existing voice, video call, SMS and MMS services. Having all contacts and services available through one presence-enabled address book creates a feeling of being closer to friends and family. This stimulates new types of spontaneous communication using both existing and new services. Ericsson has learned from its consumer research that today's communication is about so much more than just making announcements: it has evolved into the sharing of everyday experiences. Presence alone with personal messages and avatars will be of great interest to many consumers supporting everyday sharing of experiences.
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